Victor Moreno, the president of Nutrition 21, said in a telephone interview that until there is scientific evidence that the commission will accept, the company will probably make only one claim: that chromium picolinate may help moderately obese people improve body composition. Chromium picolinate is one form of it.ĭr. Under the consent agreement, which is not an admission of guilt, the companies promised to stop making unsubstantiated claims for their products.Ĭhromium is an essential trace mineral that is required for normal insulin function. That conclusion led the commission to push for a recent consent agreement with Nutrition 21, the San Diego company that has exclusive rights to market chromium picolinate in the United States, and with two of the many companies that sell it - Body Gold of La Jolla, Calif., and Universal Merchants Inc. Or sliced bread.īut for now, the commission contends that none of the claims made for chromium picolinate have been substantiated one claim, the commission says, is in fact false. If half the claims made for it were true, it would probably be as important a discovery as aspirin or penicillin. The Federal Trade Commission says that at least 9 million consumers spend $100 million a year on various forms of it.Īnd no wonder. Chromium picolinate is the hottest dietary supplement on the market.
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